Ty Haney Just Took Back Her Brand — Here’s Why It Matters
Ty Haney is back at Outdoor Voices, the cult athleisure brand she launched over a decade ago. After stepping away in 2020, she returned in August 2024 and is now calling the shots again — this time with a clearer vision and a mission to reignite the brand.
Why this is big:
Outdoor Voices had its rise-and-stumble moment. Now, under new ownership, Haney’s comeback signals something rare: a founder getting a second chance to do it right — her way.
What she’s changing:
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Rebuilding the community-first, “Doing Things” spirit OV was known for.
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Targeting Gen Z with lifestyle content and new designs.
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Centering the brand around daily movement — not just gym wear.
Ty’s impact:
She represents a new era of female founders — resilient, evolving, and unafraid to take back their power.
Watch this space: Haney’s comeback could be a blueprint for women reclaiming control of their brands. It’s more than fashion — it’s legacy.
