Dayana, The Marketing Mogul

by Siloam Lackey

Dayana Brown is the creator of Wallspop Group Marketing and Communication, a marketing company that pushes the limits on creativity and innovation to help brands achieve better results through consumer impact. The marketing firm covers Entertainment marketing, Beauty and Lifestyle, and even Food and Beverage.

Dayana Brown was always a fan of designed packaging; as a child, the color schemes and details of product packaging excited her.

Dayana’s career is something she works hard for, and seeing the end results of her designs makes the hard work worth it. Dayana’s passion for her career is shown by her balancing life as a mother of three and still managing to get the best results for her clients. She is extremely passionate about her career — so much so that she shared that sometimes, she has to force herself to take a break from the excitement of creativity.

Wallspop Group Marketing is unique when it comes to other marketing companies because Dayana strives on treating all of her clients’ brands and businesses as if they are her own.

Her mission is to help others — her goal to make every single one of her clients successful. The mother of a ten-year-old, eight-year-old, and two-year-old puts her best efforts forth because, at the end of the day, she works hard for her family. “Communication in her field is very important, and the work can not be taken lightly” Brown expresses.

The journey of building her own company was triumphant. She remembers working a 9 to 5 and then coming home and switching the mindset from employee to C.E.O.

From the beginning of the journey of building both businesses Wallspop Group & The Bloggers Block, it was challenging.  I had to first believe in me, be consistent and work hard, giving up wasn’t an option.  I started with a 9-5, no time for lunch most of the time, (busy emailing), get home, cook or pick up dinner, take care of the little ones, until 9:00 pm and crank back up working again from 11:00 pm until 2 am! for 4 years! And had to get up at 6 A.M.

I knew the reason I was doing all of the sacrifices and trusted the process of wanting to see the end results, and I was waiting to see the results of what I was doing,” Here we are now, I’m a full-time entrepreneur, I’ve worked with my ideal clients, an amazing roster she shared. “TRUST THE PROCESS” and most importantly TRUST your dopeness, find something you love and stick to it. Can’t wait to share of what’s coming up next!
“Entrepreneurship is not a joke, I’ve spent long hours working to pursue goals that were once a dream, into a reality. lots of sacrifice and tears behind closed doors, but my FAITH kept me going,” she explains.

Dayana says that you have to be patient when entering into the marketing industry, which is something that she learned during her journey. A support system is very important.  Brown shared with us that she would turn to her husband every day to ask for decisions on what she needed to do to become successful. She always kept in mind why she was striving to reach her career goals.

Brown says she would reflect back to her childhood to remind herself of her ambitions, which is something many of us should always do. Her reflections helped her drive the “C.E.O in Her”.

“Give It time. I always believe in crawling, and then walking, and then running. Give it time, know the process, and do the plan,” she advises.

Dayana has created a strategic career in marketing with Wallspop Group and has also spiraled into another business venture called The Bloggers Block, which is another great way for content creators to market their work as well.

The Bloggers Block can be found on Instagram and for marketing and
assistance, Brown can be reached at

@wallspopgroup on all social media platforms.

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